{"id":1836,"date":"2025-06-19T12:07:06","date_gmt":"2025-06-19T06:37:06","guid":{"rendered":"http:\/\/www.navata.com\/cms\/?p=1836"},"modified":"2025-06-20T10:24:12","modified_gmt":"2025-06-20T04:54:12","slug":"factors-in-product-packaging","status":"publish","type":"post","link":"https:\/\/www.navata.com\/cms\/factors-in-product-packaging\/","title":{"rendered":"Factors in Product Packaging and it&#8217;s Importance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1836\" class=\"elementor elementor-1836\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f8e79f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7f8e79f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.4,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-414baa74\" data-id=\"414baa74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a3a49fd elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a3a49fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Factors in Product Packaging and it&#8217;s Importance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7764ba56 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7764ba56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1487469a\" data-id=\"1487469a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62adcd53 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"62adcd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__62adcd53\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__62adcd53\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__62adcd53\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d776e59 elementor-widget elementor-widget-heading\" data-id=\"d776e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Factors in Product Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a59ca elementor-widget elementor-widget-text-editor\" data-id=\"16a59ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of online shopping, product ratings and reviews significantly influence purchasing decisions, with over 93% of shoppers relying on them. E-commerce platforms like Amazon prioritize customer experience by allowing users to sort products based on ratings.<\/p><p>These ratings serve as a reflection of user satisfaction, validating product quality claims and enhancing credibility. Reviews often highlight not just performance but also the delivery and packaging experience.<\/p><p>Packaging, though often overlooked, plays a vital role in shaping these perceptions. A well-packaged product enhances the unboxing experience and positively impacts the overall rating\u2014making packaging a key factor in brand success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c4786 elementor-widget elementor-widget-image\" data-id=\"20c4786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86.webp\" class=\"attachment-full size-full wp-image-28256\" alt=\"Factors in Product Packaging\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86.webp 1920w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86-300x169.webp 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86-1024x576.webp 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86-768x432.webp 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86-1536x864.webp 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-86-800x450.webp 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2008130 elementor-widget elementor-widget-text-editor\" data-id=\"2008130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You Might Also Like To Read: <a href=\"https:\/\/navata.com\/cms\/packaging-tips-to-reduce-damage\/\" target=\"_blank\" rel=\"noopener\">8 Packaging Tips To Reduce Damage on Goods and Fragile Items<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf116ea elementor-widget elementor-widget-heading\" data-id=\"cf116ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Factors in Optimized Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae96c9 elementor-widget elementor-widget-text-editor\" data-id=\"6ae96c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">Here are the essential elements your packaging\u00a0<em>must<\/em>\u00a0address to thrive in the transportation journey:<\/p><h3 class=\"ds-markdown-paragraph\"><strong>Protection &amp; Durability: The Primary Shield<\/strong><\/h3><ul><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Material Strength:<\/strong><\/span>\u00a0Selecting the right corrugated grade (ECT rating), plastic thickness, or wood strength to withstand stacking heights and compression during transit and warehousing. Think &#8220;worst-case scenario&#8221; stacking.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Internal Cushioning (Dunnage):<\/strong><\/span>\u00a0Utilizing foam inserts, air pillows, paper fill, or molded pulp to immobilize the product, absorb shock, and prevent vibration damage. Tailor it precisely to the item&#8217;s fragility.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Environmental Resistance:<\/strong><\/span>\u00a0Incorporating moisture barriers (VCI paper, desiccants), UV protection, or temperature-resistant materials for sensitive goods or challenging climates (reefers, ocean freight).<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Tamper Evidence:<\/strong>\u00a0<\/span>Seals and tapes that clearly show if a package has been opened, crucial for security and liability.<\/li><\/ul><h3 class=\"ds-markdown-paragraph\"><strong>Dimensional Efficiency &amp; Cube Optimization: Filling the Space Wisely<\/strong><\/h3><ul><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Right-Sizing:<\/strong><\/span>\u00a0Packages should fit the product snugly (with necessary cushioning) to minimize wasted space (dead air) inside the box. Oversized boxes increase shipping costs and risk product movement.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Pallet Optimization:<\/strong><\/span>\u00a0Designing packaging dimensions to maximize the number of units per pallet layer and overall pallet height (within safe stacking limits). This minimizes wasted pallet space and maximizes trailer\/container utilization.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Unit Load Stability:<\/strong><\/span>\u00a0Ensuring palletized loads are securely strapped, stretch-wrapped, or banded to prevent shifting, collapse, and damage during handling and transit. This includes proper base pallet selection.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Weight Considerations:<\/strong>\u00a0<\/span>Balancing protection with material weight. Heavy packaging adds unnecessary freight costs. Lightweight, high-strength materials are ideal.<\/li><\/ul><h3 class=\"ds-markdown-paragraph\"><strong>Handling &amp; Operational Efficiency: Speed and Safety<\/strong><\/h3><ul><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Clear Labeling &amp; Barcoding:<\/strong><\/span>\u00a0Highly visible, scannable labels with essential information: Shipping addresses, tracking numbers, handling instructions (&#8220;Fragile,&#8221; &#8220;This Side Up,&#8221; &#8220;Keep Dry&#8221;), contents, weight, and hazardous material info if applicable. Barcodes must be unobstructed and high-contrast.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Ergonomics:<\/strong><\/span>\u00a0Designing packaging that is easy, safe, and efficient for warehouse staff and drivers to handle (grip points, manageable weight\/size per unit).<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Ease of Assembly &amp; Disassembly:<\/strong><\/span>\u00a0Packaging that workers can assemble quickly and consistently reduces labor costs. Consider returnable packaging designs for <a href=\"https:\/\/navata.com\/cms\/what-is-reverse-logistics\/\" target=\"_blank\" rel=\"noopener\">reverse logistics<\/a> efficiency.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Compatibility:<\/strong><\/span>\u00a0Ensuring packaging works smoothly with automated sortation systems, conveyor belts, pallet jacks, and forklifts.<\/li><\/ul><h3 class=\"ds-markdown-paragraph\"><strong>Cost-Effectiveness: Balancing Protection &amp; Expense<\/strong><\/h3><ul><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Total Cost Analysis:<\/strong>\u00a0<\/span>Looking beyond the per-unit packaging cost. Factor in reduced damage rates, lower shipping costs (dimensional weight savings), faster handling times, and minimized waste disposal fees.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Material Selection:<\/strong><\/span>\u00a0Choosing the most cost-effective material that\u00a0<em>still<\/em>\u00a0provides adequate protection for the specific journey and product. Explore recycled or recyclable options that might offer cost benefits.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Standardization:<\/strong>\u00a0<\/span>Using standard box sizes and materials where possible simplifies sourcing, reduces SKUs, and improves handling efficiency. Custom packaging is vital only when essential.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Returnable\/Reusable Packaging:<\/strong>\u00a0<\/span>For closed-loop supply chains, investing in durable, reusable containers (totes, pallets, crates) can yield significant long-term savings and sustainability benefits.<\/li><\/ul><h3><strong>Sustainability: The Growing Imperative<\/strong><\/h3><ul><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Recycled Content &amp; Recyclability:<\/strong>\u00a0<\/span>Using packaging materials made from recycled content and ensuring they are easily recyclable at the end of their life.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Biodegradable\/Compostable Materials:<\/strong><\/span>\u00a0Exploring alternatives like mushroom packaging or cornstarch-based plastics for specific applications.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Source Reduction:<\/strong>\u00a0<\/span>The most sustainable packaging is the packaging you don&#8217;t use. Right-sizing and material minimization are key.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Reusability:<\/strong>\u00a0<\/span>As mentioned above, returnable systems dramatically reduce waste. Consider pooling systems for pallets and containers.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Supplier Collaboration: <\/strong><\/span>Working with packaging suppliers focused on sustainable innovation and practices.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d607b elementor-widget elementor-widget-image\" data-id=\"81d607b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85.webp\" class=\"attachment-full size-full wp-image-28249\" alt=\"Key Factors in Optimized Packaging\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85.webp 1920w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85-300x169.webp 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85-1024x576.webp 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85-768x432.webp 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85-1536x864.webp 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/07\/NRT-85-800x450.webp 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8ed69 elementor-widget elementor-widget-text-editor\" data-id=\"4e8ed69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Also Read: <a href=\"https:\/\/navata.com\/cms\/reduce-packaging-waste-sustainable-packaging\/\" target=\"_blank\" rel=\"noopener\">Top 8 Tips To Reduce Packaging Waste- Sustainable Packaging<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600390e elementor-widget elementor-widget-heading\" data-id=\"600390e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importance of Product Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec2ac elementor-widget elementor-widget-text-editor\" data-id=\"84ec2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">Before diving into the\u00a0<em>how<\/em>, consider the\u00a0<em>why,<\/em>\u00a0packaging directly impacts:<\/p><ul><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Damage Prevention:<\/strong><\/span>\u00a0The #1 goal. Rough handling, stacking pressure, temperature shifts, vibrations, and moisture are constant threats.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Operational Efficiency:<\/strong><\/span>\u00a0How quickly can your goods be loaded, unloaded, sorted, and stored? Packaging dictates this.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Cost Control:<\/strong><\/span>\u00a0Material costs, shipping costs (dimensional weight!), handling costs, and damage claims all hinge on packaging.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Sustainability:<\/strong><\/span>\u00a0Reducing waste, using recyclable materials, and optimizing space lowers environmental impact and increasingly appeals to customers.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Compliance &amp; Safety:<\/strong><\/span>\u00a0Meeting regulations (hazardous materials, food safety, international standards) is non-negotiable.<\/li><li class=\"ds-markdown-paragraph\"><span style=\"text-decoration: underline;\"><strong>Brand Reputation:<\/strong><\/span>\u00a0Arriving damaged or delayed reflects poorly on everyone in the supply chain.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0898750 elementor-widget elementor-widget-heading\" data-id=\"0898750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c85db3 elementor-widget elementor-widget-text-editor\" data-id=\"9c85db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product packaging is far more than a container. It&#8217;s the first line of defense, a key efficiency driver, a cost controller, and a sustainability lever. By prioritizing Protection, Dimensional Efficiency, Operational Handling, Cost-Effectiveness, and Sustainability in your packaging design and selection, you transform it from a passive box into an active, strategic tool for logistics excellence.<\/p><p>Don&#8217;t let your packaging be an afterthought \u2013 make it a cornerstone of your <a href=\"https:\/\/navatascs.com\/supply-chain-of-a-company-what-is-it-how-to-build-it\/\" target=\"_blank\" rel=\"noopener\">supply chain<\/a> success and watch your operations (and search rankings!) soar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a951c32 elementor-widget elementor-widget-heading\" data-id=\"a951c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Blog: 3 Factors in Product Packaging and its Relevance in Improving Product Ratings &amp; Customer Satisfaction.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb514c elementor-widget elementor-widget-text-editor\" data-id=\"4cb514c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Powered By <a href=\"http:\/\/360p.co\" target=\"_blank\" rel=\"noopener\">360Presence<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fc5660 elementor-widget elementor-widget-facebook-button\" data-id=\"16fc5660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-layout=\"standard\" data-colorscheme=\"light\" data-size=\"small\" data-show-faces=\"false\" class=\"elementor-facebook-widget fb-like\" 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128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18737f2c elementor-widget elementor-widget-heading\" data-id=\"18737f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Recent Posts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716da75c elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"716da75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36990 post type-post status-publish format-standard has-post-thumbnail hentry category-logistics tag-logistics entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.navata.com\/cms\/hidden-costs-in-logistics\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2-300x169.webp\" class=\"attachment-medium size-medium wp-image-37025\" alt=\"Hidden Costs in Logistics\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2-300x169.webp 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2-1024x576.webp 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2-768x432.webp 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2-1536x864.webp 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2-800x450.webp 800w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2025\/12\/NRT-4-2.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.navata.com\/cms\/hidden-costs-in-logistics\/\">\n\t\t\t\tHidden Costs in Logistics: 7 Expenses That Quietly Increase Freight Spend (and How to Control Them)\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.navata.com\/cms\/hidden-costs-in-logistics\/\" aria-label=\"Read more about Hidden Costs in Logistics: 7 Expenses That Quietly Increase Freight Spend (and How to Control Them)\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37875 post type-post status-publish format-standard has-post-thumbnail hentry category-top-10-list entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.navata.com\/cms\/partial-truck-load-service-providers-in-chennai\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13-300x169.webp\" class=\"attachment-medium size-medium wp-image-37963\" alt=\"Partial Truck Load Service Providers in Chennai\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13-300x169.webp 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13-1024x576.webp 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13-768x432.webp 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13-1536x864.webp 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13-800x450.webp 800w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-13.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.navata.com\/cms\/partial-truck-load-service-providers-in-chennai\/\">\n\t\t\t\tBest 10 PTL Partial Truck Load Service Providers in Chennai\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.navata.com\/cms\/partial-truck-load-service-providers-in-chennai\/\" aria-label=\"Read more about Best 10 PTL Partial Truck Load Service Providers in Chennai\u00a0\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38836 post type-post status-publish format-standard has-post-thumbnail hentry category-logistics category-transportation tag-logistics-operations entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.navata.com\/cms\/containerized-vs-open-body-trucks\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54-300x169.png\" class=\"attachment-medium size-medium wp-image-38865\" alt=\"Containerized Trucks in Logistics\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54-300x169.png 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54-1024x576.png 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54-768x432.png 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54-1536x864.png 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54-800x450.png 800w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-54.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.navata.com\/cms\/containerized-vs-open-body-trucks\/\">\n\t\t\t\tContainerized vs Open Body Trucks: Choosing the Right Vehicle for Logistics Operations\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.navata.com\/cms\/containerized-vs-open-body-trucks\/\" aria-label=\"Read more about Containerized vs Open Body Trucks: Choosing the Right Vehicle for Logistics Operations\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38715 post type-post status-publish format-standard has-post-thumbnail hentry category-news entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.navata.com\/cms\/budget-2026-2\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43-300x169.webp\" class=\"attachment-medium size-medium wp-image-38731\" alt=\"Budget 2026\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43-300x169.webp 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43-1024x576.webp 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43-768x432.webp 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43-1536x864.webp 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43-800x450.webp 800w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-43.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.navata.com\/cms\/budget-2026-2\/\">\n\t\t\t\tBudget 2026: Logistics Sector Pushes for Faster Execution, Digital and Green Shift\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.navata.com\/cms\/budget-2026-2\/\" aria-label=\"Read more about Budget 2026: Logistics Sector Pushes for Faster Execution, Digital and Green Shift\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38690 post type-post status-publish format-standard has-post-thumbnail hentry category-news entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.navata.com\/cms\/indian-railways-freight-corridor\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42-300x169.webp\" class=\"attachment-medium size-medium wp-image-38708\" alt=\"Indian Railways Freight Corridor\" srcset=\"https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42-300x169.webp 300w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42-1024x576.webp 1024w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42-768x432.webp 768w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42-1536x864.webp 1536w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42-800x450.webp 800w, https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2026\/01\/NRT-42.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.navata.com\/cms\/indian-railways-freight-corridor\/\">\n\t\t\t\tIndian Railways Freight Corridor Sets Record as JNPT Link Nears Completion\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.navata.com\/cms\/indian-railways-freight-corridor\/\" aria-label=\"Read more about Indian Railways Freight Corridor Sets Record as JNPT Link Nears Completion\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f7c34 elementor-widget elementor-widget-heading\" data-id=\"65f7c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Follow Us<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a509bb0 elementor-widget elementor-widget-facebook-page\" data-id=\"6a509bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/NavataRoadTransportOfficial\/\" data-tabs=\"\" data-height=\"220px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:220px\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b3d881 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"60b3d881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.navata.com\/cms\/wp-content\/uploads\/2020\/05\/Image-1-1.jpg);\" role=\"img\" aria-label=\"Image-1\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCalculate your freight\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"http:\/\/www.navata.com\/freight-cal.php\">\n\t\t\t\t\t\tCalculate\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Factors in Product Packaging In the world of online shopping, product ratings and reviews significantly influence purchasing decisions, with over 93% of<\/p>\n","protected":false},"author":1,"featured_media":9459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[48],"tags":[61],"class_list":["post-1836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","tag-packaging","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/posts\/1836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/comments?post=1836"}],"version-history":[{"count":84,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/posts\/1836\/revisions"}],"predecessor-version":[{"id":29228,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/posts\/1836\/revisions\/29228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/media\/9459"}],"wp:attachment":[{"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/media?parent=1836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/categories?post=1836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navata.com\/cms\/wp-json\/wp\/v2\/tags?post=1836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}